In 2015, I had the privilege of weaving a tapestry of empathy, care, and adventure into the design of a logotype for a unique travel agency based in Portugal. This wasn’t just any agency; it had a noble mission at its heart – assisting the elderly and dependent individuals to explore the world with ease.
The task was challenging and meaningful. I sought to encapsulate their mission of compassion and empowerment into the logotype, carefully balancing a sense of security with the thrill of travel. Every design decision was guided by the agency’s aim to facilitate comfortable, accessible journeys for those they serve.
The completed logotype symbolized more than just a brand; it represented a gateway to adventure, an affirmation of independence, and a testament to the agency’s dedicated service. This project was a heartfelt reminder of design’s power to tell stories and evoke emotion, making it a standout chapter in my design journey.